HEARTBEAT SHANGHAI

                                                                                                                                                                            Gu Zhenqing

   “Heartbeat Shanghai” is a personified concept. If Shanghai, the international metropolitan is a giant of modern civilization, then the competitive power of scientific and technological innovation is his heartbeat and the dynamic traffic lines are his veins. For the past three decades since the Reform and Opening up, Chinese society experienced dramatic changes under the promotion of globalized market economy. Audi, together with Shanghai city, make progress hand in hand and co-create fresh outlook and new structure of the urban culture. With the strong technological driving force formed upon digital technology, internet information and the amazing development of industrial design, Audi is enhancing the developing speed of Shanghai and changing the life rhythm of Shanghai citizens; it is inspiring the daily poetry and romanticism of urban life. The brand spirit adhered to by Audi, namely “Progress, Sophistication, Sportiness”, enjoys a good coincidence with the Shanghai Spirit, which is “Acceptive, Pushing, Open-minded and Modest”. The common target pursued by Audi and Shanghai city, is not only a kind of open and progressive urban vitality, but rather and especially, a kind of life style of the future with humanity and technology enhancing the radiance and beauty of each other. Under the cultural context of “Heartbeat Shanghai”, the conversation and interaction produced by the encounter of artists and Audi brand, as well as the limitless originality and the great visionary generated in the combination of contemporary art and hundred-year Shanghai style culture, have well highlighted the optimistic spiritual pursuit and peaceful development, the realistic theme, of human.